Reedge's Blog

What is Behavioral Targeting

reedge — Wed, 04 Aug 2010 20:02:28 +0000

Found a great post on explaining how third party cookies are and how it works with cross site behavioral targeting. Its a video from the Wall Street Journal. This is good info for consumers. It shortly gives in on flash cookies that are hard to remove… I think flash cookies is not the way to go an cross-site tracking should only be used within the company to avoid privacy problems.

I was trying to embed it, but that does not seems to work so there the link to The Wall Street Journal video.

Test Statistics Now Live

reedge — Tue, 06 Apr 2010 20:06:24 +0000

During last week we slowly rolled-out the statistics for tests withing Reedge. You already could test using A/B tests and multivariate testing but getting the results out was not that easy. This was one of the main frustration of us and you, our beta users.

Now you see a little icon next to each test that bring you to the statistics of the test. It will show you the test, and the Original / Control group and allow you to see the changes in percentages we observed and also how valid that data is. If its significant and so statistically proven that one version is the best, you will see a percentage in “change to beat control”.

When only the improvement is visible you can see how the test is preforming. But when the other percentage shows up, you will know for sure. We recommend to stop the test and select the winning action when you see percentages between 90% and 95%.

You can test anything and the goal can be a page, pages, a segment or an action… basically anything! Enjoy the new version… and we know it can improve and we will

Reedge Beta landed in the Netherlands

reedge — Sat, 12 Dec 2009 17:36:49 +0000

One of our Beta users Erwin Sigterman added Reedge to its blog trying to stimulate people to sign up for its newsletter. He used the pop-up function in Reedge to offer pop-ups only to interested visitors (people who visited 4 pages or more that day).

He wrote a blog about it Behavioral targeting voor iedereen toegankelijk, in English: Behavioral targeting accessible to everyone.

Sigterman wrote: “I used Reedge myself and am impressed with its features, especially the way Reedge leaves the current website untouched (with exception of two small javascripts). You can check from your own Reedge ‘controlroom’ the behavior of your users. This give me a feeling of empowerment.”

Nice to see the first blogposts appearing with feedback on the tool. Thanx. Siggy Volgt Blog.

VentureBeat: Startup Reedge to help smaller online vendors better target visitors

reedge — Fri, 04 Dec 2009 01:51:58 +0000

Today editor Nadia Majid from VentureBeat published an article on Reedge. This in relation to the launch of our Beta. See full article below.

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Startup Reedge to help smaller online vendors better target visitors

Behavioral targeting engine Reedge has just launched a beta test of its service. It’s one of a number of engines that promise to help companies better target services and ads to consumers online. When a consumer waivers on buying something for example, an analysis of past users’ behavior may show that free shipping or a discount will make the sale more likely to happen quickly.

Reedge’s engine focuses on small and medium sized businesses that generate more than $5,000/month from their website. Reedge claims it can increase website conversion rates by 5-10% within the first month and that it can increase online revenue by customizing the experience for website visitors. For example, a website may offer discounted shipping for users who have visited the website three times without purchasing anything, or they can be presented with a limited-time discount.

Competitors include Omniture, Tacoda and Wunderloop but these companies focus on high-volume transaction sites. “Our system levels the playing field so smaller websites or blogs can get the kind of conversion rates that have only been possible on multi-million dollar sites with complex back-end systems,” said Reedge CEO Dennis van der Heijden. “We know we want to make a real difference for the millions of online businesses that have a good number of visitors and know they can get more out of their existing visitor base but just do not have thousands of dollars to spend on a new onsite behavioral targeting tool.” After the free beta period concludes and the system becomes available to the public, it will sell for under $100/month, with pricing scaled to match a website’s visitor volume.

Website operators only need to add some code to their sites to get started. “The SaaS tool is for everyone to try, from individuals selling a few products on their blog to medium-sized retailers with a catalog of thousands of products,” van der Heijden says.

Reedge, based in Menlo Park, Calif., will be sending out 100 beta invites by next week and will release more as needed. It plans to give out a total of 1000 invites by the end of the month. In the 3 hours after their press release came out, 60 sites had already signed up, according to van der Heijden. The beta launch comes after 6 months of testing on 10 medium-sized businesses.

The company is currently funded by seed capital from a group of private investors.

Source: VentureBeat

Reedge.com Site live

reedge — Tue, 10 Nov 2009 22:15:31 +0000

Although we are not really 100% done on the site, we decided to remove all passwords and open it to the public. This week we will squash some language bugs and add some application video (script is now with voiceover expert). It’s funny that it’s common to have testimonial pages and “what clients say” pages, but how do you fill those when only a handful of users are trying it and it’s all in beta?

We hope you forgive us on the empty state of those pages. As soon as you sign up for the behavioral targeting saas software Reedge, then we will have YOUR success story to tell!

But it feels great having something out in the open…

Blog Live

reedge — Mon, 09 Nov 2009 02:33:05 +0000

This week we are going live with the official Reedge Website. It has been one year since we started working on this idea and private beta testing the software for 4 months. We will invite around 100 users to a more extended private beta in November to stresstest the system and our support team

Behavioral Targeting SaaS

The engineersunder supervision of Claudiu build a behavioral targeting software platfrom that can increase conversion for websites. We have two dozen of variables you can use to create visitor segments and target them with content that matches there profile. The variables that will be available in the beta stage are: Browser, Continent, Landing Page, Browser Version, Region, Hostname, Operating System, Country, Page URL, Screen Colors, State, Source, Screen Resolution, City, Reference Path, Language, Reference Type, Keyword, Pages Visited, Visit Duration, Visit Count, Flash active, Java active.

What can you do with Reedge?

Its software that will enhance you already great site. Its a tool that you will use when you have a good number of visitors every day and want to increase the value for them and the revenue for you. Examples of what you can do!

Change any page with a free-shipping banner if you know the user has items in the card, and not checked out (even if they never logged in)
Change pages if the used specific keywords in search engines of paid-ads without building an landingpage for each keyword.
Support users by adding relevent items on there page, without a CMS that can offer this.

We Want YOU!

Sign-up for the free beta, I think we have some spots left to see improvement on your site.